| 军队医院实施顾客满意战略的实践与成效 |
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| 引用本文： | 朱世和,易秀英,王庆林.军队医院实施顾客满意战略的实践与成效[J].解放军医院管理杂志,2014,0(2):110-111. |
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| 作者姓名： | 朱世和 易秀英 王庆林 |
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| 作者单位： | 朱世和 (解放军第181医院,桂林,541002)； 易秀英 (解放军第181医院,桂林,541002)； 王庆林 (解放军第181医院,桂林,541002)； |
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| 摘 要： | 本文阐释顾客满意战略的内涵；着重对决定医疗服务需求者满意度的主要因素：医院服务需求者的期望值，医院是否遵循医疗服务的基本原则，医院的服务内容是否全面，医疗服务价格是否合理，医疗是否安全和后勤服务质量等方面进行分析；并对医院实施顾客满意战略的做法及成效进行论述。
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| 关 键 词： | 军队医院 顾客满意战略 |
Implementing Customer Satisfaction Strategy in the Military Hospital |
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| ZHU Shi-he,YI Xiu-ying,WANG Qing-lin.Implementing Customer Satisfaction Strategy in the Military Hospital[J].Hospital Administration Journal of Chinese People's Liberation Army,2014,0(2):110-111. |
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| Authors: | ZHU Shi-he YI Xiu-ying WANG Qing-lin |
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| Institution: | (No. 181 Hospital of PLA, Guilin .541002) |
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| Abstract: | The content of Customer Satisfaction Strategy was elaborated , then the influence factors were il-lustrated, which included the expectations of the patients , the executing of medical service regulation , the medical service item , the service price , medical service safety level and logistics service quality .Meanwhile , the practice and efficiency of Customer Satisfaction Strategy were also discussed . |
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| Keywords: | hospital customer satisfaction strategy |
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