| 实施体检客户关系管理系统的实践与体会 |
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| 引用本文： | 陈利坚,丁凯,任秋凤,赵霞清,郝平. 实施体检客户关系管理系统的实践与体会[J]. 中国医院, 2010, 14(12): 58-59 |
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| 作者姓名： | 陈利坚 丁凯 任秋凤 赵霞清 郝平 |
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| 作者单位： | 1. 绍兴市人民医院,312000,浙江绍兴市市区中兴北路568号
2. 浙江工业大学信息工程学院,301182,杭州市潮王路18号朝晖六区 |
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| 基金项目： | 浙江绍兴市科技局"社会发展重点科研项目" |
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| 摘 要： | 通过实施体检客户关系管理系统,提升了民众的自我保健意识,提高了体检客户的满意度,实现了社会效益和经济效益的双丰收。但要成功实施该系统,医院决策层的支持和推动是关键,组织结构的有效整合是基础,招募到合适的营销人员是必要条件。
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| 关 键 词： | 健康体检 客户关系 管理 |
Practice and experience of client relationship management system in health examination |
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| Affiliation: | CHEN Lijian,DING Kai,REN Qiufeng,et al Shaoxing People＇s Hospital,No.568,North Zhongxing Road,Shaoxing,312000,Zhejiang Province,PRC |
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| Abstract: | By implementing the client relationship management system,the public＇s self care consciousness is improved,client＇s satisfaction is promoted and social benefits and economic benefits have been achieved as well.Hospital decision makers＇ support and promotion,effectively integrated organization structure and suitable marketing staff are necessity conditions to implement client relationship system. |
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| Keywords: | health examination client relationship management |
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