| 客户关系管理在药店的应用 |
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| 引用本文： | 潘琪,马爱霞. 客户关系管理在药店的应用[J]. 中国药房, 2005, 16(4): 318-319 |
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| 作者姓名： | 潘琪 马爱霞 |
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| 作者单位： | 中国药科大学国际医药商学院,南京市,210009 |
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| 摘 要： | 目的 :为药店应用客户关系管理理论提供建议。方法 :简要阐述客户关系管理的基本理论 ,并对其在药店管理中的实际应用加以分析。结果与结论 :药店只有结合自身特点 ,将客户关系管理理念落实到实际工作之中 ,才有可能发挥其最大效用。
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| 关 键 词： | 药店 客户关系管理 理论 应用 |
| 文章编号： | 1001-0408(2005)04-0318-02 |
| 修稿时间： | 2004-08-05 |
The Application of Customer Relationship Management in Retail Drugstores |
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| PAN Qi,MA Aixia. The Application of Customer Relationship Management in Retail Drugstores[J]. China Pharmacy, 2005, 16(4): 318-319 |
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| Authors: | PAN Qi MA Aixia |
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| Abstract: | OBJECTIVE:To provide advices on how to apply to the theory of customer relationship management in retail drugstores.METHODS:The theory of customer relationship management was briefly expounded and its application in the real management of drugstores was analyzed.RESULTS&CONCLUSION:Only after the retail drugstore putting the ideas of customer relationship management into their everyday work according to their own features can their function brought into full play. |
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| Keywords: | Retail drugstore Customer relationship management Theory Application |
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