军队医院打造医疗特色技术品牌的实践

面对医疗市场的新形式、新任务、新要求和新挑战,针对如何打造专科特色技术品牌,增强医院核心竞争力,是军队医院面临的重要课题。本文提出要始终坚持用科学发展观统揽全局,坚定不移地走特色兴院之路,在建设重点学科上要有新突破、在创新经营理念上要有新作为、在提高服务质量上要有新发展。

Practice on Building Special Medical Technique Brand in Military Hospital

Aiming at the new forms, tasks and challenges of medical market, hospital should face how to build a brand of special medical technology, so as to enhance the core competitiveness of the hospital. The authors put forward some suggestions, which included always holding the overall situation with the scientific viewpoint on development, unswervingly following the road of characteristics construction, making the new breakthroughs on the key disciplines, achieving new action on innovating operational ideas, realizing new development in improving the service quality.