浅议医院网络公共关系

网络公共关系是当今社会公共关系的全新表现形式.医院网络公共关系增强了主体的主动性,增强了客体的权威性,提高了传播的效能性;通过数字化手段,使得公共关系平等性、双向性、反馈性得到更大程度的提升.搞好医院网络公共关系,要加强医院网络建设;塑造有特色的网络社区品牌形象;处理好医院与相关公众的关系.

On the public relation work in the hospital network

Network PR (public relation) is a brand new expression of community relation today. Hospital network PR strengthens the go-aheadism of the host body and the authority of the quest body, improves the efficiency of the media; and through digital means, the equal, bi-directional, feed-backing nature of public relations have been greatly promoted. For the purpose of building up a sound hospital network PR, it is imperative to further develop hospital websites, create unique images of community network brands and handle properly the relation between the hospital and the public.