广东省本科院校图书馆微信服务状况及建议

广东省32所本科院校图书馆中，有16所开通了微信公众帐号，11所有历史消息推送。通过分析11所本科院校图书馆微信服务的历史消息推送频率、内容和互动等情况，发现有50%的广东省本科院校图书馆对微信服务不够重视，缺乏深层次开发；微信公众帐号囿于形式，未能发挥真正作用；微信内容的表现形式较为单一，难以实现信息的个性化推送；图书馆与用户的微信公众平台互动不足。针对上述问题，提出了规范微信公众帐号、注重微信帐号推广、明确微信服务定位、加强微信信息主动推送、创新微信服务内容、丰富微信的表现形式、完善微信自助服务功能等建议。

Wechat service in academic libraries of Guangdong Province and suggestions

There are 32 academic libraries in Guangdong Province. Of the 16 academic libraries with their Wechat public account opened, 11 provide historical news push service. The frequency, contents and interaction of historical news push service in these 11 academic libraries were analyzed, which showed that no importance was attached to Wechat service and Wechat service was not sufficiently developed, the Wechat public account did not play its role, the Wechat contents were simplistic, and the interaction between Wechat public platforms of libraries and users was insufficient in 50% academic libraries of Guangdong Province. Certain suggestion were thus put forward for their solutions, such as standardizing Wechat public account, popularizing Wechat public account, positioning Wechat service, enforcing active Wechat information push, innovating Wechat information service, enriching Wechat form, and perfecting Wechat self service function.