| Abstract: | The purpose of this study was to examine the exercise and diet beliefs of overweight women using the theory of planned behavior. Participants were 104 overweight community women and university students who completed a 4‐week exercise and diet program. The most salient exercise beliefs for the participants were (a) increased motivation, structure and accountability, and social support (behavioral beliefs); (b) job or school responsibilities and traveling (control beliefs); and (c) group members and the program trainer (normative beliefs). The most salient diet beliefs were (a) improved eating habits and convenience (behavioral beliefs), (b) lack of control over food preparation and inconvenience (control beliefs), and (c) family and spouse or significant other (normative beliefs). These results are discussed in comparison to beliefs held by different populations and in regard to implications for intervention design. |
