Alcohol-specific social comparison as a moderator of the norms-behavior association for young adult alcohol use |
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| Affiliation: | 1. Department of Health Behavior and Health Systems, University of North Texas Health Science Center, Fort Worth, TX, United States;2. Department of Biobehavioral Health, Pennsylvania State University, State College, PA, United States;3. Department of Psychiatry and Behavioral Sciences, Box 354944, University of Washington, Seattle, WA, United States;1. Yale University School of Medicine, 389 Whitney Ave, New Haven, CT, United States;2. Stony Brook University, Psychology B Building, Stony Brook, NY, United States;3. Virginia Institute for Psychiatric and Behavioral Genetics, Virginia Commonwealth University, 800 E Leigh, Richmond, VA, United States;4. Yale University School of Medicine, 34 Park St, New Haven, CT, United States;1. Department of Health Education and Behavior, College of Health and Human Performance, University of Florida, Gainesville, FL, United States;2. Department of Epidemiology, College of Public Health and Health Professions & College of Medicine, University of Florida, Gainesville, FL, United States;3. Dipartimento Interdisciplinare di Medicina, Clinica Medica Cesare Frugoni, University of Bari Aldo Moro, Bari, Italy;4. Department of Psychology, College Liberal Arts and Sciences, University of Florida, Gainesville, FL, United States;5. Department of Health Outcomes & Biomedical Informatics, College of Medicine, University of Florida, Gainesville, FL, United States;1. School of Social Work, Boston University, Boston, MA 02215, United States;2. Steve Hick''s School of Social Work, The University of Texas at Austin, Austin, TX 78712, United States;3. School of Social Work, College for Public Health and Social Justice, Saint Louis University, St. Louis, MO 63103, United States;1. Department of Psychiatry and Behavioral Sciences, University of Washington, 1100 NE 45th St, Suite 300, Seattle, WA 98105, USA;2. Alcohol Treatment Centre, Lausanne University Hospital CHUV, Lausanne, Switzerland Lausanne University Hospital CHUV, Av. Beaumont 21 bis, Pavillon 2, CH-1011 Lausanne, Switzerland |
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| Abstract: | Research has indicated that individuals high in social comparison orientation (SCO) are more influenced by the behavior and perceived norms of others. However, despite research indicating that behavior is more closely influenced by and modeled on more socially proximal reference groups, most social comparison research to date has utilized global measures of social comparison. As such, research has not examined whether domain-specific (i.e. alcohol-specific social comparisons) and their relation with norms are more predictive of alcohol-related outcomes than global comparisons. As such, the present study aimed to determine whether the previously found relationships between global SCO, descriptive drinking norms and their interaction are still significant when accounting for alcohol-specific SCO and its interaction with descriptive norms in the prediction of drinking willingness and behavior. Results from 355 young adults age 18–20 indicated that the association of alcohol-specific SCO and its interaction with descriptive norms for drinking predicts alcohol-related outcomes (drinking willingness and alcohol consumption), but not alcohol-related negative consequences above and beyond global SCO. Thus, alcohol-specific SCO may be of particular importance when determining for whom normative based preventive interventions may be the most efficacious. |
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