| 如何改善社区医院的服务营销 |
| |
| 引用本文： | 刘海港. 如何改善社区医院的服务营销[J]. 现代医院管理, 2011, 9(1): 36-39. DOI: 10.3969/j.issn.1672-4232.2011.01.013 |
| |
| 作者姓名： | 刘海港 |
| |
| 作者单位： | 杭州师范大学医药卫生管理学院,杭州市,310018 |
| |
| 摘 要： | 服务营销是医院管理的重要组成部分。改善服务营销、强化品牌意识、提高服务质量、增强竞争能力是经济与社会发展对任何社区医院管理的客观要求。在市场经济条件下，医院作为一个特殊服务提供机构，其服务营销的优劣将会直接影响社区医院的生存和发展。
|
| 关 键 词： | 社区医院 服务营销 医疗水平 服务细节 |
| 收稿时间： | 2010-10-08 |
How to Improve the Service Marketing in Community Hospitals |
| |
| Liu Haigang. How to Improve the Service Marketing in Community Hospitals[J]. Modern Hospital Management, 2011, 9(1): 36-39. DOI: 10.3969/j.issn.1672-4232.2011.01.013 |
| |
| Authors: | Liu Haigang |
| |
| Affiliation: | Liu Haigang ( College of Health Management, Hangzhou Normal University, Hangzhou,310018, China) |
| |
| Abstract: | Service marketing is an integral part of management in a hospital. Economy and social development make objectively any hospital improve service marketing, reinforce brand consciousness, promote service quality and increase competitiveness. In market economy, community hospitals, as special service suppliers, will directly influence the existence and development of community hospitals with their advantages and disadvantages. |
| |
| Keywords: | community hospital service marketing level of medical treatment service details. |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《现代医院管理》浏览原始摘要信息 |
|
点击此处可从《现代医院管理》下载全文 |
