医改中医疗机构与媒体沟通的探讨

医疗体制改革的推进需要多方努力，各方不能仅囿于自身的利益。媒体作为信息和沟通的载体，渗透在社会各方面，在医疗体制改革中所发挥的影响不容忽视，也存在一些不良倾向。医疗机构亦应客观看待媒体，转换工作思考角度。双方应该加强沟通交流，互相理解对方的社会责任和权益，促进双方发展以及医疗体制改革。

The Discussion on the Enhancement of the Communication between Medical Institutions and Media in Medical Reform

The promotion of medical system reform needs efforts from all parties, who should not only mind their own interests. The media as a carder of information and communication, infiltrate all aspects in a society. The role it plays in the reform of medical system can not be ignored but the undesirable trend it brings does exist. Medical institutions should judge the media objectively and change the views about working. Both of the parties should have more communication, appreciate mutual social responsibilities, rights and interests, and promote mutual development and the reform of medical system.