医药市场营销学教学现状及影响因素分析

通过问卷调查，揭示医药市场营销学的教学现状，探讨其影响因素，并提出建议。结果显示，认为教学方式单调、不喜爱该课程、对教学效果不满意的学生分别占42．6％、22．3％、14．3％。教学效果的主要影响因素有年龄、学习兴趣、课程评价、教学评价等。教学现状表现为两大主要矛盾，即学生的学习兴趣欠缺、教师的教学方式单调。必须针对这些问题，进行相应教学改革。

Study on the status and influential factors of Medical Marketing teaching

The stody explored the stalus and influential factors of Medical Marketing teaching and made some Droposition to teaching.The results showed that some students were dissatisfied with the teaching style,the curriculum,or the teaching effect,whose proportion was 42.6 percent,22.3 percent,14.3percent respectively.Main influential factors of Medical Marketing teaching were age,learning interest,evaluation to the curriculum and evaluation to the teaching.It was the findings through the study that the status of taaching was presented from two aspects,namely the students disliked the learning of curriculum and the teaching style was monotonous.Therefore it was urgent to develop the teaching reform and to arouse students'interest.