Medical doctors and consumers view medical advertising |
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Authors: | Burton G E |
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Affiliation: | School of Business and Administrative Sciences, California State University, Fresno 93740. |
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Abstract: | This study finds that more and more medical doctors are advertising their services and changing their opinions of that advertising., Overall, consumers still have a more positive attitude toward doctor advertising than do the doctors. Within the medical ranks, specialized dentists reflect a more positive attitude toward the advertising of their services than other practicing doctors. |
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