| 基于SWOT分析的军队医院危机管理策略 |
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| 引用本文： | 王果,段光锋,程传苗,孙金海. 基于SWOT分析的军队医院危机管理策略[J]. 解放军医院管理杂志, 2012, 19(4): 313-314,318 |
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| 作者姓名： | 王果 段光锋 程传苗 孙金海 |
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| 作者单位： | 1. 第二军医大学东方肝胆医院院务部,上海,200433
2. 第二军医大学卫生勤务学系卫生事业管理教研室,上海,200433 |
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| 摘 要： | 本文利用SWOT方法分析军队医院实施危机管理所具备的内部优势和劣势,以及来自外部的机会和威胁,提出军队医院在实施危机管理时所采取的策略选择,并从建立危机管理组织体系,加强危机管理制度建设;培育医院危机文化,提高全体人员的危机意识;构建危机预警机制,增强危机识别和预防能力;畅通利益相关网络,强化和提升危机公关能力等方面阐述了工作要点。
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| 关 键 词： | 危机管理 军队医院 SWOT分析 策略 |
Strategies for Military Hospital Crisis Management Based on SWOT Analysis |
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| WANG Guo , DUAN Guang-feng , CHENG Chuan-miao , SUN Jin-hai. Strategies for Military Hospital Crisis Management Based on SWOT Analysis[J]. Hospital Administration Journal of Chinese People's Liberation Army, 2012, 19(4): 313-314,318 |
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| Authors: | WANG Guo DUAN Guang-feng CHENG Chuan-miao SUN Jin-hai |
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| Affiliation: | 1.Department of Hospital Affairs,Eastern Hepatobiliary Surgery Hospital,Second Military Medical University,Shanghai 200433;2.Department of Health Administration,Faculty of Health Service,Second Military Medical University,Shanghai 200433) |
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| Abstract: | The SWOT analysis was applied to analyze the weaknesses and strengths,the treats and opportunities of the hospital in crisis management of the military hospital.And then the measures were proposed as set up the management organization and establish the management system,cultivate the culture to deal with the crisis,set up warning mechanism in advance of the crisis to enhance the indentify and prevention ability,and foster the relative benefit net to improve ability to deal with the crisis. |
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| Keywords: | crisis management military hospital SWOT Analysis strategy |
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