| 会员制医疗保健服务模式的理论与实践探讨(上) |
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| 引用本文： | 耿仁文,朱武,张树军,朱宏,代萌,李文源. 会员制医疗保健服务模式的理论与实践探讨(上)[J]. 中国医院, 2005, 9(2): 30-35 |
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| 作者姓名： | 耿仁文 朱武 张树军 朱宏 代萌 李文源 |
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| 作者单位： | 南方医科大学南方医院,510515,广州市广州大道北1838号 |
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| 摘 要： | 介绍了会员制医疗保健服务的概念;分析了会员制医疗保健服务需求及会员制医疗保健服务的营销理论基础.认为医疗保健消费需求的发展变化趋势呼唤会员制服务;市场营销理论的变革有力地支持会员制服务;会员制是对医疗保健服务消费者不同需求的响应,对会员制医疗服务的部分典型案例营销特点进行分析,以南方医院惠侨楼贵宾会员制为例,探讨了会员制医疗服务的营销手法.
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| 关 键 词： | 会员制 保健服务模式 营销理论 |
| 修稿时间： | 2005-01-10 |
To explore the theory and practice of membership medical care service model (Part 1) |
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| Geng Renwen,Zhu Wu,Zhang Shujun,Zhu Hong,Dai Meng,Li Wenyuan Nanfang Hospital,Nanfang Medical University,# Guangzhou Dadaobei,Guangzhou City,,PRC. To explore the theory and practice of membership medical care service model (Part 1)[J]. Chinese Hospitals, 2005, 9(2): 30-35 |
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| Authors: | Geng Renwen Zhu Wu Zhang Shujun Zhu Hong Dai Meng Li Wenyuan Nanfang Hospital Nanfang Medical University # Guangzhou Dadaobei Guangzhou City PRC |
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| Affiliation: | Geng Renwen,Zhu Wu,Zhang Shujun,Zhu Hong,Dai Meng,Li Wenyuan Nanfang Hospital,Nanfang Medical University,1838# Guangzhou Dadaobei,Guangzhou City,510515,PRC |
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| Abstract: | This article introduces the concept of membership medical care service, analyses its needs and base of marketing theory. This article holds that membership medical care service is a developing trend and consumption need, and supported by marketing theory. Membership medical care service is the response to various customers requirement. Taking Huiqiaolou VIP membership, Nanfang Hospital, as a typical case, this article analyses the marketing characteristics of medical care service and explores the marketing method of membership medical care service. |
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| Keywords: | Membership Medical care service model Marketing theory |
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