| 药品零售连锁企业门店选址研究 |
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| 引用本文： | 宿凌. 药品零售连锁企业门店选址研究[J]. 中国药房, 2004, 15(10): 637-638 |
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| 作者姓名： | 宿凌 |
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| 作者单位： | 暨南大学药学院药事管理教研室,广州市,510632 |
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| 摘 要： | 目的 :研究药品零售连锁企业门店选址的方法。方法 :引入其它商业领域有关连锁门店选址的理论。结果与结论 :药品零售连锁企业应通过判断某一地区开设门店的可行性、分析增设门店的具体位置或面积、预测增设门店的市场销售额和利润、开店营业与定期评估4个步骤进行科学的门店选址
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| 关 键 词： | 药品零售连锁企业 门店选址 |
| 文章编号： | 1001-0408(2004)10-0637-02 |
| 修稿时间： | 2004-05-08 |
Study on Selecting the Drugstore Site for Pharmaceutical Retail Chain Enterprises |
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| SU Ling. Study on Selecting the Drugstore Site for Pharmaceutical Retail Chain Enterprises[J]. China Pharmacy, 2004, 15(10): 637-638 |
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| Authors: | SU Ling |
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| Abstract: | OBJECTIVE:To discuss the method of selecting the site of drugstore for pharmaceutical reail chain enterprisˉes.METHODS:To introduce the theory of selecting the site of retail chain store in other business.RESULTS&CONCLUˉSION:Pharmaceutical retail chain enterprises should select the site of drugstore by four steps:judging feasibility of opening a drugstore in a region,analyzing the site and area of the drugstore,forecasting the sales volumn and profit of the adding drugˉstore,starting the business and carrying out periodical estimation. |
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| Keywords: | pharmaceutical retail chain enterprise site selection of store |
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