| 连锁药店应对药品价格竞争的策略探讨 |
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| 引用本文： | 程艳,马爱霞. 连锁药店应对药品价格竞争的策略探讨[J]. 中国药房, 2004, 15(6): 380-382 |
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| 作者姓名： | 程艳 马爱霞 |
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| 作者单位： | 中国药科大学国际医药商学院,南京市,210009 |
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| 摘 要： | 目的 :为连锁药店应对药品价格竞争提供参考思路。方法 :从经济学角度探讨药店竞争 ;分析平价药店与连锁药店各自的优、劣势。结果与结论 :连锁药店只有加强药学服务 ,不断发掘市场空白点 ,充分发挥自身优势 ,才能在竞争中立于不败之地。
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| 关 键 词： | 连锁药店 平价药店 价格竞争 优势 对策 |
| 文章编号： | 1001-0408(2004)06-0380-03 |
| 修稿时间： | 2003-10-28 |
Discussion on the Strategy of Chain Drugstores in Replying to Drug Price War |
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| Abstract: | OBJECTIVE:To provide the ideas about how the chain drugstores to reply to drug price war.METHODS:Economically,the competition between drugstore was discussed and the respective advantages and disadvantages of fair-price and chain drugstores were analysed.RESULTS &CONCLUSION:Chain drugstores should improve their pharmaceutical service,base oneself upon market voids,and exert self-advantages,if they want to win in price war. |
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| Keywords: | chain drugstore fair-price drugstore price war advantage countermeasure |
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