| 医药企业电子商务应用模式选择研究 |
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| 引用本文： | 常峰,刘永红. 医药企业电子商务应用模式选择研究[J]. 中国药房, 2006, 17(3): 170-173 |
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| 作者姓名： | 常峰 刘永红 |
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| 作者单位： | 中国药科大学国际医药商学院,南京市,210009 |
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| 摘 要： | 目的为医药企业选择适合的电子商务应用模式提供理论基础。方法介绍、比较我国医药企业开展电子商务的可选模式;通过因素分析法,研究医药企业选择电子商务应用模式时需要考虑的影响因素。结果与结论建立了用于医药企业电子商务应用模式选择的决策树。
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| 关 键 词： | 医药企业 电子商务 应用模式 选择 影响因素 |
| 文章编号： | 1001-0408(2006)03-0170-04 |
| 收稿时间： | 2005-11-17 |
| 修稿时间： | 2005-12-26 |
Choice of Application Modes of E-commerce in Pharmaceutical Enterprises |
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| CHANG Feng,LIU Yonghong. Choice of Application Modes of E-commerce in Pharmaceutical Enterprises[J]. China Pharmacy, 2006, 17(3): 170-173 |
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| Authors: | CHANG Feng LIU Yonghong |
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| Affiliation: | The International Pharmaceutical Business School, China Pharmaceutical University, Nanjing 210009, China |
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| Abstract: | OBJECTIVE:To provide theoretical basis for pharmaceutical enterprises in their choice of suitable e-commerce application modes.METHODS:The options available for pharmaceutical enterprises in regard to e-commerce application modes were introduced and compared,and the influential factors that should be take into consideration in the selection for the pharmaceutical enterprises were studied as well through the method of factor analyses.RESULTS&CONCLUSION:A decision tree has been established for pharmaceutical enterprises in their selection of application modes of e-commerce. |
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| Keywords: | Pharmaceutical enterprise E commerce Application mode Choice Influential factors |
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