Food consumption and buying patterns of students from a Philippine university fastfood mall

A consumer survey was conducted in a university fastfood mall to determine the food consumption and buying patterns of Philippine university students. The survey established that a typical fastfood consumer in the test university foodmall is female between 16 and 22 years old, with a purchasing capability of < or = US$1.79 for a complete meal, and who generally frequents the mall only once a day during weekdays. Wholesomeness, affordability and variety of the foods were the general basis for satisfaction of the typical student consumer.