| 我国医药企业竞争情报发展策略浅析 |
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| 引用本文： | 毕玉侠,于占洋,崔淑贞.我国医药企业竞争情报发展策略浅析[J].中国药房,2005,16(23):1774-1776. |
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| 作者姓名： | 毕玉侠 于占洋 崔淑贞 |
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| 作者单位： | 沈阳药科大学图书馆,沈阳市,110016 |
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| 摘 要： | 目的:探讨我国医药企业竞争情报的发展策略。方法:阐述我国医药企业竞争情报的总体概况,分析其存在的问题,并提出发展策略。结果与结论:竞争情报是医药企业有力的竞争工具之一,应积极探讨其发展策略。
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| 关 键 词： | 医药企业 竞争情报 发展策略 |
| 文章编号： | 1001-0408（2005）23-1774-03 |
| 收稿时间： | 2005-08-10 |
| 修稿时间： | 2005-11-01 |
Development Strategies on Competitive Intelligence in Chinese Pharmaceutical Enterprises |
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| BI Yuxia,YU Zhanyang,CUI Shuzhen.Development Strategies on Competitive Intelligence in Chinese Pharmaceutical Enterprises[J].China Pharmacy,2005,16(23):1774-1776. |
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| Authors: | BI Yuxia YU Zhanyang CUI Shuzhen |
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| Institution: | The Library of Shenyang Pharmaceutical University, Shenyang 110016, China |
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| Abstract: | OBJECTIVE: To discuss the competitive intelligence(CI) development strategies in Chinese pharmaceutical enterprises. METHODS: The CI in Chinese pharmaceutical enterprises was overviewed and the problems were analyzed. Then development strategies of CI were put forward. RESULTS & CONCLUSION:CI is one of the powerful competitive tools in pharmaceutical enterprises; development strategies of which should be further explored. |
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| Keywords: | Pharmaceutical enterprises Competitive intelligence Development strategies |
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