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Effects of calorie labeling and value size pricing on fast food meal choices: Results from an experimental trial
Authors:Lisa J Harnack  Simone A French  J Michael Oakes  Mary T Story  Robert W Jeffery  Sarah A Rydell
Institution:(1) Division of Epidemiology and Community Health, School of Public Health, University of Minnesota, Minneapolis, Minnesota, USA
Abstract:

Background  

Although point-of-purchase calorie labeling at restaurants has been proposed as a strategy for improving consumer food choices, a limited number of studies have evaluated this approach. Likewise, little research has been conducted to evaluate the influence of value size pricing on restaurant meal choices.
Keywords:
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