科技期刊新媒体研究进展与实践

【目的】 揭示国内外科技期刊新媒体的研究进展和实践,为相关从业者提供参考。【方法】 通过文献调研、网络调研和对比分析,从研究力量、样本和方法、主要研究内容3个维度梳理国内外研究进展,从平台、内容和人才3个角度揭示国内外实践现状。【结果】 研究进展方面,国内外研究力量均以业界为主;在研究样本和方法上各有侧重;在研究内容上,国内成果更为丰硕。实践方面,国内外优秀期刊的做法相似,但国内多数期刊仍有许多值得改进的地方。【结论】 后续研究可加强学界和业界合作;注重定性和定量相结合;探索内容创新思路;对比分析应用技术;探讨人才激励机制。后续实践可落实研究内容,明确新媒体平台功能模式与内容定位;利用先进技术丰富传播形式;建设专业化人才团队;探索集约化管理机制。

Research progress and practices of new media in scientific journals

Purposes] This paper aims to reveal the research progress and practices of new media in scientific journals in China and abroad, which is expected to serve as a reference for relevant practitioners. Methods] Through literature review, network research, and comparative analysis, we summarized the relevant research in China and abroad from three dimensions of related researchers, samples and methods, and main research contents, and practices from three perspectives of platforms, contents, and talents. Findings] In terms of research progress, researchers on new media in scientific journals in China and abroad are mainly the related practitioners, although they give priority to different samples and methods. In terms of research contents, researchers in China achieve more fruitful outcomes. The practices of excellent journals in China and abroad are similar, but most journals in China still have a long way to go. Conclusions] It is suggested that both related practitioners and academic institutions and universities should emphasize the research on new media in scientific journals with combination of qualitative and quantitative methods and advanced technology, and explore methods for content enrichment and talent incentive mechanisms. As for the practices, tailoring the research content to new media, clarifying the function modes of platforms, taking advantages of advanced technologies for spreading, establishing a professional talent team, and exploring intensive management mechanism are the future directions.