融媒体环境下科技期刊知识服务模式建构与能力提升

【目的】 在媒介融合环境下,探究科技期刊的知识服务措施与能力提升路径,以期科技传播能更好地对接科学研究过程,引领并促进科研创新。【方法】 分析知识服务介入知识创新与生产过程的目标与策略,探讨知识服务与知识传播相互促进的方法与路径。【结果】 科技期刊以“导引科研目标”与“促进创新协同”为核心提供知识服务,可助力科研攻关,提高知识的生产效率;在知识传播过程中提升知识服务能力,可使知识传播由“吸引注意信息到达层”提升到“引起目的变化的知识改变层”;而提升媒介表达能力,满足社交平台中“寻求对话与参与”需求,可让知识服务快速融入用户解决问题的过程。【结论】 提升科技期刊知识服务能力可以加速隐性知识向显性知识转化,促进知识流通与应用,改变传统期刊“内容资源提供”的角色,提升科技期刊的传播效率。

Knowledge service mode construction and capacity improvement of scientific journals under the media environment

[Purposes] In the context of media convergence, this paper explores the knowledge service measures and capacity improvement paths of scientific journals in the hope that scientific communication can better connect the scientific research process and lead and promote scientific research innovation. [Methods] This paper analyzed the objectives and strategies of knowledge service in knowledge innovation and production process and discussed the methods and paths for mutual promotion between knowledge service and knowledge dissemination. [Findings] Scientific journals provide knowledge service with the core of guiding scientific research objectives and promoting innovation synergy, thereby helping conquer the difficulties in scientific research and improving the production efficiency of knowledge. Enhancing the knowledge service capacity in the process of knowledge dissemination improves knowledge dissemination from attracting attention to causing purposive changes. Hoisting the knowledge-presenting ability of media and meeting audiences' needs of communication and participation in the social platform enable knowledge service to quickly integrate into users' problem-solving process. [Conclusions] Strengthening the knowledge service capacity of scientific journals can accelerate the transformation of tacit knowledge into explicit knowledge, promote the dissemination and application of knowledge, change the role of scientific journals in only providing content, and improve the transmission efficiency of scientific journals.