英文学术期刊学术社区的探索与思考——以《园艺研究》为例

【目的】 通过对英文期刊学术社区的深入研究,探索凝聚期刊用户、精准识别用户的途径,促进作者、读者、编者的高效交流,达到期刊推广的目的。【方法】 在界定学术社区内涵及类别的基础上,分析学术社区用户的需求,总结期刊构建学术社区的目的及4个方面的特点,并以《园艺研究》学术社区的具体实践为样例,分析归纳期刊学术社区构建的内容及效果,并探讨未来的发展方向。【结果】 在《园艺研究》所构建的17个学术社区中,学术会议、精准邮件推送、作者分享会、云实习编辑项目和线下展板等对于汇聚科研人员、提升期刊影响力有着明显的提升作用。【结论】 期刊主导的学术社区可为科研人员提供高水平的交流平台,使关注期刊的科研人员数量急速增加,促进期刊快速树立良好品牌。

Exploration and practice of academic communities of English academic journals: Taking Horticulture Research as an example

Purposes] This paper explores the academic communities of English academic journals, which are regarded as the potential method to pool and identify journal users, promote the communication among authors, readers, and editors, and achieve the final purpose of journal promotion. Methods] After clarifying the connotation and types of academic community, this paper analyzed the needs of academic community users and summarized the purposes and four characteristics of it. Moreover, taking the academic communities of Horticulture Research as an example, the content and outcomes of academic community were summarized. On this basis, the future development direction was predicted. Findings] Among the 17 academic communities of Horticulture Research, academic conference, E-mail campaign, academic report, editorial intern program, and offline display board played an important role in gathering researchers and improving journal influence. Conclusions] Providing a high-level communication platform, the academic community of journals attracts tremendous researchers and rapidly wins a good brand image for journals.