媒体融合背景下科技期刊网站建设问题分析与对策建议

【目的】 找出我国林业类科技期刊网站建设在媒体融合背景下所存在的问题,为提升我国科技期刊网站建设水平提供参考,助力期刊数字化转型和媒体融合发展。【方法】 采用网络调研和统计分析方法对69种林业类科技期刊的网站建设情况进行调研分析,对比分析期刊网站的不同建设情况和5年内影响因子的变化趋势,调研国内外多个顶级科技期刊网站的功能特点及优势。【结果】 林业类头部科技期刊网站建设和新技术应用比例更高且影响力更大,尾部科技期刊网站建设滞后,对新技术的接受程度低。【结论】 林业类科技期刊可能存在较大的网站建设和功能升级需求;科技期刊应运用新技术,加强自身网站建设,助力期刊创新与转型升级。

Problems in the website construction of scientific journals under the background of media convergence and suggestions

[Purposes] This paper aims to analyze the problems in the website construction of forestry scientific journals in China under the background of media convergence, which is expected to improve the website construction of scientific journals in China and prompt the digital transformation of journals and the development of media convergence. [Methods] With the methods of network research and statistical analysis, we analyzed and compared the website construction of 69 forestry scientific journals and dissected the relationship with their impact factors in 5 years. In addition, we investigated the official websites of multiple top journals in China and abroad and summarized their functional characteristics. [Findings] Most of the forestry scientific journals in the right part of the total cites-impact factor diagram have official websites and utilize new technology in their website construction, with high impact, while the majority of those in the left part have no official website, let alone the application of new technology. [Conclusions] Forestry scientific journals should strengthen the website construction and function upgrading. Scientific journals should make full use of new technology in the website construction to prompt the innovation and transformation.