提高中药企业核心竞争力应对入世后的激烈竞争和严峻挑战

我国中药企业与国外大型制药企业相比存在着很大差距,加入WTO后,企业面临着更激烈的竞争和严峻的挑战。为此,笔者从适应企业发展和市场竞争的要求出发,阐述了核心竞争力的理论,并结合实际,提出了提高我国中药企业核心竞争力、建立长期竞争优势的八项措施。

Enhancing competitive power at core to deal with intense competition and severe challenge from WTO

There are the great differences between our enterprise of Traditional Chinese Medicine and foreign large-scale pharmaceutical enterprise. Following joining WTO, our enterprise has faced to more intense competitiion and severe challenge, for these, author proceeds from the requirement of adapting enterprise development and market competition, expounds the theory on competitive power at core, and condined with practice puts forward the eight measures for enhancing the core power of our enterprise of Traditional Chinese Medicine and establishing long-term competitive superiority.