The elderly healthcare consumer: a critical review of information source use and advertising recommendations. |
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| Authors: | J H Pemberton |
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| Affiliation: | School of Health Related Professions, University of Alabama, Birmingham. |
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| Abstract: | A critical review of the literature is undertaken to examine the state of the art and degree of articulation of theories, methods, and findings between health care marketing and the traditional "generic" marketing literature as related to knowledge of information use by and advertising to the elderly consumer. Evaluative criteria suggestive of scientific rigor are applied to this domain as consistencies, discrepancies, and gaps are identified. Recommendations for future research are advanced. |
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