| 医院文化与医院品牌 |
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| 引用本文： | 吴希林,余希. 医院文化与医院品牌[J]. 安徽卫生职业技术学院学报, 2008, 7(1): 3-4 |
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| 作者姓名： | 吴希林 余希 |
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| 作者单位： | 中南大学湘雅三医院,湖南,410083 |
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| 摘 要： | 医院文化与医院品牌两者相辅相成．其目的都是为了提升医院的美誉度与老百姓对医院的信任度。医院文化建设与医院品牌建设对于促进医院发展具有重要的意义。医院品牌打造要与医院文化创新并重。
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| 关 键 词： | 医院文化 医院品牌 价值理念 服务 |
| 文章编号： | 1671-8054(2008)01-0003-02 |
Hospital culture and Hospital brand |
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| WU Xi-lin,YU Xi. Hospital culture and Hospital brand[J]. Journal of Anhui Heaith Vocational & Technical College, 2008, 7(1): 3-4 |
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| Authors: | WU Xi-lin YU Xi |
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| Affiliation: | The Third Xiangya Hospital of Central South University,Changsha 410083,Hunan WU Xi-lin,YU Xi |
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| Abstract: | The hospital culture and hospital brand both are mutual complement ,whose purpose is to promote the hospital's reputation and common people's credit standing.The hospital cultural reconstruction and the hospital brand construction are of vital significance to the development of hospital. |
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| Keywords: | Hospital culture brand value service |
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