Alcohol advertising bans and alcohol abuse: an international perspective |
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Authors: | Saffer H |
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Institution: | National Bureau of Economic Research, New York University, NY 10003. |
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Abstract: | This paper examines the effect of banning broadcast advertising of alcoholic beverages. The data used in this study are a pooled time series from 17 countries for the period 1970 to 1983. The empirical results show that countries with bans on spirits advertising have about 16% lower alcohol consumption than countries with no bans and that countries with bans on beer and wine advertising have about 11% lower alcohol consumption than countries with bans only on spirits advertising. |
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