| 基本药物制度实施后的第三终端营销策略 |
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| 引用本文： | 林菲.基本药物制度实施后的第三终端营销策略[J].中国药房,2010(16):1465-1467. |
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| 作者姓名： | 林菲 |
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| 作者单位： | 山东济宁医学院日照校区药学院; |
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| 摘 要： | 目的:为基本药物制度实施后的第三终端营销提供参考。方法:查阅相关文献,分析基本药物制度实施后的第三终端营销现状并提出建议。结果与结论:基本药物制度实施后,农村医药市场、社区门诊、个体诊所等第三终端市场成为医药企业竞争的热点。医药企业应顺应政策方向,完善渠道管理,重视政府公关,综合运用各种营销方式,使企业得以发展。
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| 关 键 词： | 医药市场 第三终端 基本药物 营销策略 |
Marketing Strategy of the Third Medical Terminal after the Implementation of Essential Drug List |
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| LIN Fe.Marketing Strategy of the Third Medical Terminal after the Implementation of Essential Drug List[J].China Pharmacy,2010(16):1465-1467. |
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| Authors: | LIN Fe |
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| Institution: | LIN Fe(iCollege of Pharmacy,Rizhao Campus of Sh,ong Jining Medical University,Rizhao 276826,China) |
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| Abstract: | OBJECTIVE:To provide suggestion for the marketing of the third medical terminal after the implementation of essential drugs list. METHODS:Retrieved from relevant literatures,the marketing situation of the third medical terminal after the implementation of essential drugs list was analyzed to put forward some advices. RESULTS & CONCLUSION:After the implementation of essential drugs list,market of the third medical terminal such as suburban pharmaceutical market,community clinic and private clinic became impo... |
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| Keywords: | Pharmaceutical market Third medical terminal Essential drugs Marketing strategy |
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