新时期医院品牌建设的几点策略

实施品牌文化建设有利于增强医院的凝聚力.优秀的医院品牌文化散发着优秀医院文化的魅力,使全院上下形成统一的价值观和价值标准,达成共识,从而增强医院的核心竞争力.品牌建设考验管理者的智慧和能力,该文就新时期医院品牌建设提出几点策略,为公立医院的改革乃至医药卫生体制改革的成功提供参考思路.

strategy for hospital brand construction in the new period

Brand culture construction is conducive to the cohesive force of hospital. Excellent hospital brand culture illustrates the charm of hospital culture, uniforms the value and criteria in hospitals, reaching consensus and therefore strengthening the core competiveness. Brand construction requires administrators' intelligence and measures. This paper proposes a couple of strategies with regard to hospital brand construction in the new period and serves as a reference and a new guideline for public hospital reform and medi-care system reform.