药品营销的诚信研究

药品是有目的地调节人的生理机能并规定有适应症或者功能主治、用法和用量的物质,与民众的身体健康和生命安全息息相关.改革开放以来,我国医药企业的营销得到了快速发展.但是在药品营销中却出现了种种不诚信的营销问题,严重侵犯了消费者的正当利益,并对消费者健康构成威胁,不诚信的药品营销导致的严重后果一次次的给我们敲响了警钟.解决药品营销中的诚信缺失问题已成为广大人民群众的迫切要求.文章分析了药品营销中不诚信的表现,指出了其危害性,并提出了解决药品营销中不诚信的途径.

Studying the Honesty and Credit in Drug Marketing

Drugs are used to adjust physiological function with prescribed indications, usage and dosage, which are closely related to the public's health and safety. Medicine enterprises' marketing has been developed rapidly with reform and opening up in China. But various dishonest problems nccurred in medicine marketing, which seriously damaged the consumers' lawful rights and interest and threatened against their health. It has been an urgent demand of the public to resolve the problem of dishonest marketing. The dishonest activities in medicine marketing and its harmfulness were analyzed, and countermeasures to solve the problems were put forward.