| 中医文化传播的现代语境（三）：新媒体 |
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| 引用本文： | 严璐,冯雅婷,严暄暄,何清湖. 中医文化传播的现代语境（三）：新媒体[J]. 世界科学技术-中医药现代化, 2018, 20(1): 88-91 |
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| 作者姓名： | 严璐 冯雅婷 严暄暄 何清湖 |
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| 作者单位： | 湖南中医药大学中医学院 长沙 410208,2. 湖南中医药大学人文社科学院 长沙 410208；3. 湖南中医药文化研究基地 长沙 410208,1. 湖南中医药大学中医学院 长沙 410208；3. 湖南中医药文化研究基地 长沙 410208,湖南中医药大学中医学院 长沙 410208 |
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| 基金项目： | 中国工程院咨询研究项目（2017-ZD-06）：新形势下我国中医药事业发展战略研究，子课题：理论发掘与人才培养，负责人：胡镜清；国家教育部人文社会科学研究项目（13YJCZH220）：中医药跨文化传通——英国地区的人类学考察和传播学分析，负责人：严暄暄；湖南省哲学社会科学基金（12JD57）：中英两国中医形态的比较人类学研究，负责人：严暄暄。 |
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| 摘 要： | 新媒体时代，传统中医文化在这一全新的媒介环境中必然面临新的机遇与挑战。本文通过对现代语境下新媒体在中医文化传播普及中的传播渠道、传播内容和营运等现状进行梳理，分析现代语境下新媒体的兴起与发展为中医文化传播创造的诸多机遇和利好，同时也揭示了新媒体给中医文化传播带来的诸如信息污染、版权等问题。
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| 关 键 词： | 中医文化 传播 现代语境 新媒体 |
| 收稿时间： | 2018-01-05 |
| 修稿时间： | 2018-01-27 |
Modern Context of Cultural Communication of Chinese Medicine (III): New Media |
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| Yan Lu,Feng Yating,Yan Xuanxuan and He Qinghu. Modern Context of Cultural Communication of Chinese Medicine (III): New Media[J]. World Science and Technology—Modernization of Traditional Chinese Medicine and Materia Medica, 2018, 20(1): 88-91 |
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| Authors: | Yan Lu Feng Yating Yan Xuanxuan He Qinghu |
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| Affiliation: | College of Traditional Chinese Medicine, Hunan University of Chinese Medicine, Changsha 410208, China,2. Human Civilization and Social Science College, Hunan University of Chinese Medicine, Changsha 410208, China; 3. Hunan Research Base of Traditional Chinese Medicine Culture, Hunan University of Chinese Medicine, Changsha 410208, China,1. College of Traditional Chinese Medicine, Hunan University of Chinese Medicine, Changsha 410208, China;3. Hunan Research Base of Traditional Chinese Medicine Culture, Hunan University of Chinese Medicine, Changsha 410208, China and College of Traditional Chinese Medicine, Hunan University of Chinese Medicine, Changsha 410208, China |
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| Abstract: | In the new media era, traditional Chinese medicine (TCM) culture must face new opportunities and challenges in this new media environment. Through the analysis on modern new media in TCM culture from the dissemination of transmission channel, contents and operating status, this paper showed that the emergence and development of new media in the context of modern contexts create many opportunities and advantages for culture spread of TCM. Meanwhile, it also revealed that the new media brought issues to TCM culture communication, such as information pollution, copyright, and etc. |
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| Keywords: | Traditional Chinese medicine culture communication modern context new media |
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