| 中医文化传播的现代语境（二）：传统与现代，科学与人文 |
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| 引用本文： | 盛洁,丁颖,严暄暄,何清湖.中医文化传播的现代语境（二）：传统与现代，科学与人文[J].世界科学技术-中医药现代化,2018,20(1):83-87. |
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| 作者姓名： | 盛洁 丁颖 严暄暄 何清湖 |
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| 作者单位： | 1. 湖南中医药大学人文与管理学院 长沙 410208；3. 湖南省中医药文化研究基地 长沙 410208,1. 湖南中医药大学人文与管理学院 长沙 410208；3. 湖南省中医药文化研究基地 长沙 410208,2. 湖南中医药大学中医学院 长沙 410208；3. 湖南省中医药文化研究基地 长沙 410208,2. 湖南中医药大学中医学院 长沙 410208；3. 湖南省中医药文化研究基地 长沙 410208 |
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| 基金项目： | 中国工程院咨询研究项目（2017-ZD-06）：新形势下我国中医药事业发展战略研究，子课题：理论发掘与人才培养，负责人：胡镜清；湖南省教育厅科学研究项目（16C1251)：中医本科留学生学习动机的质性研究，负责人：丁颖；湖南省哲学社会科学基金（12JD57）：中英两国中医形态的比较人类学研究，负责人：严暄暄。 |
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| 摘 要： | 语境包括交际双方的语言知识和背景知识，也涉及交际时所处的社会特征、历史背景等，它对传播的影响巨大。当下中国的传播语境以现代化和科学实证为特征，中医文化的传播面临着传统与现代冲突、科学与人文争锋等问题。我们应正视中医文化现代传播的语境问题，合理调整传播策略与方式，以适应中医文化传播的现代语境。
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| 关 键 词： | 中医文化 传播 语境 现代 科学 |
| 收稿时间： | 2018/1/7 0:00:00 |
| 修稿时间： | 2018/1/12 0:00:00 |
Modern Context of Cultural Communication of Chinese Medicine (II):Tradition Vs. Modernity, Scientificity Vs. Humanity |
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| Sheng Jie,Ding Ying,Yan Xuanxuan and He Qinghu.Modern Context of Cultural Communication of Chinese Medicine (II):Tradition Vs. Modernity, Scientificity Vs. Humanity[J].World Science and Technology-Modernization of Traditional Chinese Medicine,2018,20(1):83-87. |
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| Authors: | Sheng Jie Ding Ying Yan Xuanxuan and He Qinghu |
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| Institution: | 1. School of Humanities and Management, Hunan University of Chinese Medicine, Changsha 410208, China;3. Hunan Research Base of Traditional Chinese Medicine Culture, Hunan University of Chinese Medicine, Changsha 410208, China,1. School of Humanities and Management, Hunan University of Chinese Medicine, Changsha 410208, China;3. Hunan Research Base of Traditional Chinese Medicine Culture, Hunan University of Chinese Medicine, Changsha 410208, China,2. School of Chinese Medicine, Hunan University of Chinese Medicine, Changsha 410208, China; 3. Hunan Research Base of Traditional Chinese Medicine Culture, Hunan University of Chinese Medicine, Changsha 410208, China and 2. School of Chinese Medicine, Hunan University of Chinese Medicine, Changsha 410208, China; 3. Hunan Research Base of Traditional Chinese Medicine Culture, Hunan University of Chinese Medicine, Changsha 410208, China |
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| Abstract: | The context, which involves the common language and background knowledge of both sides of communication, and the social characteristics as well, influences the communication deeply. The contemporary communication context in China is characterized by modernity and scientificity, in which the cultural communication of traditional Chinese medicine (TCM) is faced with the conflicts of tradition & modernity, and scientificity & humanity. Based on this situation, we should adjust the communication strategy of TCM culture to the modern context. |
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| Keywords: | Traditional Chinese medicine culture communication context modernity scientificity |
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