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甲型H1N1流感健康传播策略的思考与探索
引用本文:曹若湘.甲型H1N1流感健康传播策略的思考与探索[J].中国健康教育,2010(1):55-56,61.
作者姓名:曹若湘
作者单位:北京市疾病预防控制中心健康教育所;
摘    要:目的以甲型H1N1流感的健康传播为基础,探索适宜的突发公共卫生事件的健康传播策略。方法应用文化敏感性的健康传播模型,结合甲型H1N1流感突发的特殊条件及北京市政治文化经济的多重特点,发展甲型H1N1流感健康传播模式,实施甲型H1N1流感健康传播;分层随机抽取2998名中小学生、845名社区/乡村老年人和804名职业人群进行问卷调查。结果三类人群对甲型H1N1流感有较正确的认识,对政府目前采取的措施满意度较高。各项防控措施取得了一定的健康教育效果。结论文化敏感性的健康传播策略框架在甲型H1N1流感健康传播中的得到了较好的应用,体现了实用性、时效性和针对性,但同时应考虑长远的健康理念与社会行为规范的建立。

关 键 词:甲型H1N1流感  健康传播  策略

Reflection and exploration of flu A/H1N1 health communication
CAO Ruo-xiang.Institute for Health Education,Beijing Center for Disease Control , Prevention,Beijing ,China.Reflection and exploration of flu A/H1N1 health communication[J].Chinese Journal of Health Education,2010(1):55-56,61.
Authors:CAO Ruo-xiangInstitute for Health Education  Beijing Center for Disease Control  Prevention  Beijing  China
Institution:CAO Ruo-xiang.Institute for Health Education,Beijing Center for Disease Control , Prevention,Beijing 100011,China
Abstract:Objective To understand the health communication of influenza A/H1N1,and to explore proper health communication strategy on public health emergencies.Methods With the model of health communication to culture needs,considering the situation of influenza A/H1N1 outbreak and the characteristics of politics,culture and economy of Beijing,a sample of 2998 primary and secondary school students,845 community/country elder people and 804 professional persons selected with stratified random sampling was conducted a ...
Keywords:Influenza A/H1N1  Health communication  Strategy  
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