国际典型综合类科技期刊公众传播特点及对我国综合类科技期刊公众传播能力建设的启示

【目的】 分析国际顶级综合类科技期刊公众传播模式及特点,为我国科技期刊公众传播能力建设提供建议。【方法】 以Altmetric Top 100入选论文数量最多的Nature、Science和PNAS三刊为研究对象,剖析其在公众传播产品、媒体传播体系和新闻媒体人才支撑等方面的模式和特征。对照分析我国最有影响力的综合类科技期刊《国家科学评论》和《科学通报》的公众传播特点。【结果】 以《国家科学评论》和《科学通报》为代表的我国综合类科技期刊的公众传播能力提升迅速,但仍存在新闻传媒人才短缺、期刊集约化程度不高、公众传播机制尚未建立等问题。【结论】 我国综合类科技期刊需要着力增强传媒人才培育、集约化品牌发展、公众传播机制建设,以促进我国科技期刊公众传播能力提升。

Advices on strengthening public communication of Chinese scientific journals based on the analysis of public communication of Nature, Science, and PNAS

[Purposes] This paper aims to analyze the public communication mode and characteristics of the top international multidisciplinary scientific journals, and provide suggestions for strengthening the public communication of Chinese scientific journals. [Methods] Nature, Science, and Proceedings of the National Academy of Sciences of the United States of America (PNAS), which had the largest number of articles in Altmetric Top 100, were selected to analyze their patterns and characteristics in terms of public communication products, media communication system, and news/media talent support. Correspondingly, the characteristics of public communication of National Science Review and Science Bulletin, the two most influential multidisciplinary Chinese scientific journals, were analyzed. [Findings] The public communication of Chinese multidisciplinary scientific journals, represented by National Science Review and Science Bulletin, improved rapidly, but there were still shortcomings including shortage of news/media talents, low degree of journal intensification, and unestablishment of public communication mechanism. [Conclusions] It is necessary for Chinese scientific journals to improve the cultivation of news/media talents, intensive brand development, and construct public communication mechanism, thus promoting the public communication ability of Chinese scientific journals.