融媒体背景下国内外林业期刊网站服务功能调研分析

【目的】 通过调研国内外一流林业期刊网站服务现状,为优化升级国内林业期刊网站建设提供借鉴。【方法】 通过网络调研法调研国内外林业期刊网站的建设情况,从网站服务栏目类别、服务内容侧重性、增强服务方式多样性3个方面分析两者现状。【结果】 国外林业期刊网站服务栏目类别全面、内容丰富,同时有侧重性,突出对作者的服务和论文的增值呈现,通过多媒体应用、加强内容时效性、注重个性化服务增强网站服务效能。国内林业期刊网站栏目设置及内容单一,对作者的专项服务不突出,论文增值服务还需更加全面和精致,在新媒体应用、内容实效性、个性化服务方面有待加强。【结论】 融媒体背景下国内林业期刊应加强网站的建设升级,转变思想观念,加强服务的全面化、全程性和侧重性,增强网站内容的实效性、拓展新媒体表达形式、增强对用户的个性化服务,进一步探索期刊集群的集约化发展道路。

Analysis of the services on official websites of forestry journals in China and abroad amid media convergence

[Purposes] This paper investigates the services on official websites of leading forestry journals in China and abroad, which is expected to serve as a reference for optimizing and upgrading the website construction of forestry journals in China. [Methods] Through network research, the status quo of official websites of forestry journals in China and abroad, such as the columns, service content, and service mode, was probed. [Findings] The official websites of foreign forestry journals have comprehensive columns and rich service content with emphasis on the service for authors and readers and the value-added presentation of papers. Through multimedia integration, well-timed upgrading of content, and emphasis on personalized service, these journals enhanced the services on the official websites. However, official websites of forestry journals in China have a few columns and unitary content, without emphasis on services for authors. The value-added services of papers need to be more comprehensive and exquisite. Thus, they should enhance the application of new media, release well-timed content, and strengthen personalized services. [Conclusions] Under the background of media convergence, forestry journals in China should strengthen the construction and upgrading of their websites, break with tradition, provide comprehensive services with emphasis, release well-timed content, make full use of new media, enhance the personalized services, and adopt clustering development.