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| CS营销战略在医院的应用与实践 | |
| 引用本文： | 李成修,丁伟芳,尹爱田,汤敏,李建.CS营销战略在医院的应用与实践[J].中国医院,2005,9(2):62-63. |
| 作者姓名： | 李成修 丁伟芳 尹爱田 汤敏 李建 |
| 作者单位： | 1. 山东省烟台毓璜顶医院,264000,山东省济南市文化西路20号 2. 山东大学卫生管理与政策研究中心,250012,山东省济南市文化西路44号 3. 潍坊医学院,261042,山东省潍坊市奎文区胜利东街288号 |
| 摘 要： | 分析了患者满意的结构、患者对医疗服务的期望层次和患者满意的内在逻辑,明确了CS营销战略在医院经营诊断中的作用.提出了医院实施CS营销战略应努力向患者提供更多的感动服务,培养人文型的医护人员,推行员工满意策略,构建诚信医院. |
| 关 键 词： | 顾客满意 营销 医院管理 |
| 修稿时间： | 2004年12月2日 |
Application and practice of CS marketing strategy in hospital |
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| Li Chengxiu,Ding Weifang,Yin Aitian,Tang Min,Li Jian The Yuhuangding Hospital,Yantai,Shandong Province,/ # Yuhuangding Donglu,Yantai City,Shandong Province,PRC.Application and practice of CS marketing strategy in hospital[J].Chinese Hospitals,2005,9(2):62-63. | |
| Authors: | Li Chengxiu Ding Weifang Yin Aitian Tang Min Li Jian The Yuhuangding Hospital Yantai Shandong Province / # Yuhuangding Donglu Yantai City Shandong Province PRC |
| Institution: | Li Chengxiu,Ding Weifang,Yin Aitian,Tang Min,Li Jian The Yuhuangding Hospital,Yantai,Shandong Province,/ 20# Yuhuangding Donglu,Yantai City,Shandong Province,246000,PRC |
| Abstract: | This article analyses the structure and forming chain theory of patient's satisfaction and expectation of medical services at different levels, and defines the function of CS marketing strategy in hospital running and diagnosis. This article also suggests that hospital should provide more enthusiastic service to patients, train humanity medical personnel, pursue staff satisfactory strategy, and construct sincere and faithful hospital in carrying out the CS marketing strategy. |
| Keywords: | Satisfaction of customs Marketing Hospital management |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |