| 违法药品广告存在的原因分析及对策 |
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| 引用本文： | 潘琪.违法药品广告存在的原因分析及对策[J].中国药房,2007,18(31):2408-2410. |
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| 作者姓名： | 潘琪 |
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| 作者单位： | 浙江医药高等专科学校,宁波市,315100 |
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| 摘 要： | 目的:为我国药品广告的监管提供参考。方法:通过对违法药品广告表现形式的归纳,探究其屡禁不止的原因,并针对原因提出应对策略。结果与结论:监管部门应加强药品广告监管,净化药品广告市场,杜绝安全隐患。
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| 关 键 词： | 违法药品广告 原因 对策 |
| 文章编号： | 1001-0408（2007）31-2408-03 |
| 收稿时间： | 2007-01-12 |
| 修稿时间： | 2007-07-11 |
Illegal Drug Advertisements: Causes and Countermeasures |
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| PAN Qi.Illegal Drug Advertisements: Causes and Countermeasures[J].China Pharmacy,2007,18(31):2408-2410. |
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| Authors: | PAN Qi |
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| Institution: | Zhejiang Medical School of Higher Learning, Ningbo 315100, China |
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| Abstract: | OBJECTIVE: To provide references for the control of drug advertisements in China. METHODS: The reasons accountable for the illegal drug advertisements that failed to be eliminated were investigated thoroughly by summarizing their manifestation patterns, meanwhile some corresponding countermeasures were brought forward. RESULT & CONCLUSION: The department concerned should strengthen the control of drug advertisements, purify drug advertisement market, and prevent the hidden danger of drug safety from happening. |
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| Keywords: | Illegal drug advertisement Causes Countermeasures |
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