Adapting a strategic management model to hospital operating strategies. A model development and justification |
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Authors: | Swinehart K Zimmerer T W Oswald S |
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Affiliation: | East Tennessee State University, USA. |
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Abstract: | Industrial organizations have employed the process of strategic management in their attempts to cope effectively with global competitive pressures, while attempting to build and maintain competitive advantage. With health-care organizations presently trying to cope with an increasingly turbulent environment created by the uncertainty as to pending legislation and anticipated reform, the need for such organizational strategic planning is apparent. Presents and discusses a methodology for adapting a business-oriented model of strategic planning to health care. |
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