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Direct-to-consumer advertising and the patient-physician relationship |
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| Authors: | Mansi B. Shah M.S. John P. Bentley R.Ph. M.B.A. Ph.D. David J. McCaffrey III R.Ph. Ph.D. E. Mick Kolassa Ph.D. |
| Affiliation: | aDepartment of Pharmacy Administration, The University of Mississippi, Faser Hall, University, MS 38677, USA;bResearch Institute of Pharmaceutical Sciences, School of Pharmacy, The University of Mississippi, University, MS 38677, USA;cMedical Marketing Economics (MME), LLC, 1223 Jackson Ave, Suite #301, Oxford, MS 38655, USA |
| Abstract: | |
| Keywords: | Direct-to-consumer advertising Patient-physician relationship Trust Communication Satisfaction |
| 本文献已被 ScienceDirect 等数据库收录！ | |