| 企业新闻策划在医院品牌建设中的应用 |
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| 引用本文： | 王蕾,褚晓明,王香平倡.企业新闻策划在医院品牌建设中的应用[J].中国病案,2013,0(3):31-32. |
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| 作者姓名： | 王蕾 褚晓明 王香平倡 |
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| 作者单位： | 王蕾 (100053,北京市 首都医科大学宣武医院)； 褚晓明 (100053,北京市 首都医科大学宣武医院)；王香平倡 (100053,北京市 首都医科大学宣武医院)； |
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| 摘 要： | 本研究以企业新闻策划为切人点，借鉴企业品牌建设的先进经验，明确了医院开展新闻策划加强医院品牌建设应遵循真实性原则、新闻价值性原则、整体性原则和适度性原则，提出以特色技术、高端人才、优质服务、重要事件、庆典纪念为创意方法实施医院新闻策划，从而实现全方位、立体化、持续地塑造医院品牌。
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| 关 键 词： | 新闻策划 医院品牌 市场营销 |
The Application of Enterprise News planning in Hospital Brand Building |
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| Wang Lei,Chu Xiaoming,Wang Xiangping.The Application of Enterprise News planning in Hospital Brand Building[J].Chinese Medical Record,2013,0(3):31-32. |
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| Authors: | Wang Lei Chu Xiaoming Wang Xiangping |
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| Institution: | ( Xuanwu Hospital Affiliated to Capital Medical University, Beijing 100053, China) |
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| Abstract: | This study reference the advanced experience of enterprise brand construction with the enterprise news planning as the breakthrough point. The hospital should follow the principle of authenticity and news value, globality, appropriateness. Pointing out the points of originality of the hospital news planning are feature technology, outstanding talents, excellent service, major event, commemoration. So as to shape the hospital brand all-round persistently and roundly. |
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| Keywords: | News planning Hospital brand Marketing management |
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