| 优质服务与三级医院服务营销策略的关系 |
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| 引用本文： | 黄国英,张公惠,桂永浩,曹莲华.优质服务与三级医院服务营销策略的关系[J].中国医院管理,2004,24(7):30-31. |
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| 作者姓名： | 黄国英 张公惠 桂永浩 曹莲华 |
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| 作者单位： | 复旦大学附属儿科医院,上海市,200032 |
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| 摘 要： | 服务营销活动是一个开放的市场竞争的必然产物,是现代医院管理者必须认真对待的重要问题.然而,医疗服务营销不是一种孤立的简单活动,而是一个涉及医疗技术、服务态度和服务环境等许多方面的综合性的系统活动.优质的服务是开展医疗服务营销的基础.通过媒体宣传,突显学科优势,是医疗服务营销的重要形式.
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| 关 键 词： | 医院 服务营销 优质服务 |
| 文章编号： | 1001-5329(2004)07-0030-02 |
The Relationship between Knight Service and the Third-class Hospital Service Marketing Tactics |
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| Huang Guoying,Zhang Gonghui,Gui Yonghao,et al..The Relationship between Knight Service and the Third-class Hospital Service Marketing Tactics[J].Chinese Hospital Management,2004,24(7):30-31. |
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| Authors: | Huang Guoying Zhang Gonghui Gui Yonghao |
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| Institution: | Huang Guoying,Zhang Gonghui,Gui Yonghao,et al.Children Hospital of Fudan University,Shanghai,200032,PRC |
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| Abstract: | Service marketing activity is an indispensable product of an open up market competition,and it is an important problem that modern hospital managers must pay a special attention to.However,medical service marketing is not a kind of simple isolated activity,but a systematic and comprehensive activity involving medical technology,service attitudes and service environment,etc.Knight service is a base of carrying out medical service marketing.It is an important form of medical service marketing to give prominence to subjects advantages by media publicizing. |
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| Keywords: | hospital service marketing knight service |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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