| 医疗服务利用下降与专业服务营销 |
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| 引用本文： | 王屹亭. 医疗服务利用下降与专业服务营销[J]. 中国卫生事业管理, 2005, 21(4): 220-222 |
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| 作者姓名： | 王屹亭 |
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| 作者单位： | 南京医科大学康达学院,江苏,南京,210024 |
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| 摘 要： | 在最近卫生部发布的第三次国家卫生服务调查结果中。披露了我国医疗卫生事业存在对医疗服务的利用明显下降的问题。造成问题的原因在于制度因素，要解决问题单单依靠制度的完善是不够的，还必须开展制度创新。医疗服务营销就是一项制度创新：面向需求进行服务的供给管理。在医疗服务领域开展专业服务营销能够帮助解决服务利用下降的问题。
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| 关 键 词： | 医疗服务 专业服务营销 供给管理 制度创新 |
| 文章编号： | 1004-4663(2005)04-0220-03 |
| 修稿时间： | 2004-12-29 |
The Dropping of Utilization of Medical Service and the Marketing of Professional Service |
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| Wang Yiting. The Dropping of Utilization of Medical Service and the Marketing of Professional Service[J]. Chinese Health Service Management, 2005, 21(4): 220-222 |
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| Authors: | Wang Yiting |
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| Abstract: | The report of the third National Health Service survey published by Department of Health shows that the utilization of our country medical service obviously drops. The main reasons are system factors, and it could be solved by not only system's perfection, but also system's innovation. Marketing in medical service is a system's innovation and it is a supply management facing the demand. Marketing of professional service in medical service can help to solve the dropping of utilization of medical service. |
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| Keywords: | Medical service Utilization Demand Marketing of professional service |
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