Un nouveau langage en communication nutritionnelle

Obesity, diabetes, and their consequences for public health, keep developing. The inefficiency of communication campaigns in their attempt to compensate the lack of valid nutritional information on processed food leads to seek improvements in nutrition labels.Food groups and servings seem to be understood by a majority of consumers. Their quantitative expression using a simple, yet accurate, language should help to reach this goal.Labelling industrial foods by means of selected nutrients is not enough. We propose to add to each label a “visual” complement based on food groups: the nutritional profile of the food, and, possibly, symbols selectively warning against potential risks for health.