浅论影响医院品牌的诸多要素

品牌是医院的无形资产，其产生的影响力不容忽视。医院品牌能够提升医院的知名度、美誉度和患者对医院的忠诚度。品牌价值的基础是亲和力和影响力，品牌的实质是通过文化来影响和迎合社会的价值观念和就医习惯。培育和打造品牌个性，树立良好的品牌形象，实现品牌传播的绩效放大功能，是创立医院强势品牌的重要手段。医院品牌应注重创新，体现核心竞争力，提高市场占有率。

Discussion on the multiple factors influencing hospital brand

Brand is an intangible asset of hospital and its impact should not be overlooked. Brand can enhance the popularity and reputation of a hospital as well as patient loyalty to the hospital. The value of brand is based on its affinity and influence. The essential of brand is to influence and meet the social values and habits for seeking medical care through culture. The important means to create a strong hospital brand include cultivating and developing brand individuality, establishing good brand image, and achieving the performance magnification function of brand spread. The hospital should attach importance to brand innovation, increase the core competitive edge and market share of its brand.