| 应用营销原理调研患者满意度 |
| |
| 引用本文： | 周念,秦美娇,周婉,张小燕.应用营销原理调研患者满意度[J].解放军医院管理杂志,2008,15(4):323-325. |
| |
| 作者姓名： | 周念 秦美娇 周婉 张小燕 |
| |
| 作者单位： | 上海交通大学公共卫生学院,上海,200025 |
| |
| 摘 要： | 目的：应用营销原理探讨被访医院提高患者满意度问题。方法：运用多元线性回归分析，确定不同因素对患者满意度的影响大小。结果：医院住院部患者满意度高于门诊患者满意度，影响门诊患者和住院部患者满意度因素的排序有一定的差异。结论：应从营销学的角度探讨提高患者满意度问题，以最终实现患者满意和医院发展的共赢。
|
| 关 键 词： | 营销观念 满意度 矩阵分析 |
| 文章编号： | 1008-9985(2008)04-0323-03 |
| 修稿时间： | 2007年9月17日 |
Using the Marketing Conception to Study the Customer Satisfaction Degree |
| |
| ZHOU Nian,QIN Mei-jiao,ZHOU Wan,ZHANG Xiao-yan.Using the Marketing Conception to Study the Customer Satisfaction Degree[J].Hospital Administration Journal of Chinese People's Liberation Army,2008,15(4):323-325. |
| |
| Authors: | ZHOU Nian QIN Mei-jiao ZHOU Wan ZHANG Xiao-yan |
| |
| Institution: | ZHOU Nian,QIN Mei -jiao,ZHOU Wan,ZHANG Xiao -yan (School of Public Health, Shanghai Jiaotong University, Shanghai 200025 ) |
| |
| Abstract: | Objective: Using the marketing principles to study how to improve the customer satisfaction degree in the investigated hospitals.Method:The Multiple Linear Regression was used to study the influence of different factors.Results: The inpatients' satisfaction was some higher than the outpatients' satisfaction and there was a little different in the gradation of the influencing factors.Conclusion: Considering the marketing principles to study how to improve the patients' satisfaction will help the hospital to achieve a Win-Win situation of the patients and the hospital. |
| |
| Keywords: | marketing conception satisfaction degree Essentiality-Matrix analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
