| 我国医药企业发展战略选择 |
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| 引用本文： | 刘玉红,杨艳,王鹏.我国医药企业发展战略选择[J].中华中医药学刊,2007,25(3):553-556. |
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| 作者姓名： | 刘玉红 杨艳 王鹏 |
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| 作者单位： | 1. 辽宁成大方圆医药连锁有限公司,辽宁,沈阳,110024
2. 辽宁省医药公司,辽宁,沈阳,110000 |
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| 摘 要： | 目的：探讨新世纪我国医药企业的发展战略。方法：从技术创新、产品开发、市场开拓、人力资本、企业文化5个方面阐述医药企业应采取何种发展战略。结果与结论：面对新的经营环境，我国医药企业发展战略必须有新的突破，才能顺应时代潮流，把握机遇，迎接挑战。
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| 关 键 词： | 医药企业 发展战略 选择 |
| 文章编号： | 1673-7717（2007）03-0553-04 |
| 收稿时间： | 2006-10-11 |
| 修稿时间： | 2006-10-11 |
The Developing Strategy Selection of the Medicine Corporation in China |
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| LIU Yu-hong,YANG Yan,WANG Peng.The Developing Strategy Selection of the Medicine Corporation in China[J].Chinese Archives of Traditional Chinese Medicine,2007,25(3):553-556. |
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| Authors: | LIU Yu-hong YANG Yan WANG Peng |
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| Institution: | Liaoning Chengda Fangyuan Medicine Link Limited Corporation ,Shenyan 110000, Liaoning, China; 2. Liaouing Medicine Corporation, Shenyang 110000, Liaoning, China |
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| Abstract: | Objective:Inquire into the developing strategy selection and the way of the medicine corporation in china.It has been discussed from the following five aspects about the above topic in this essay.Methods: bring forth new idea of the technology,the development of the products,the opening up of the market,the capital of the labor power,the culture of the corporation.Results and conclusion: Facing the new managing environment,unless they can break through the developing strategy,the medicine corporation in china would not adapt the trend of the times,grasp the chance and meet the challenge. |
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| Keywords: | medicine corporation developing strategy selection |
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