|
|||||
|
|
| 浅析我国中小型医药商业企业发展战略 | |
| 引用本文： | 茅宁莹,孟庆才,孙文韬. 浅析我国中小型医药商业企业发展战略[J]. 中国药房, 2007, 18(34): 2641-2643 |
| 作者姓名： | 茅宁莹 孟庆才 孙文韬 |
| 作者单位： | 1. 中国药科大学国际医药商学院,南京市,211198;南京大学商学院,南京市,210093 2. 南京大学商学院,南京市,210093 3. 中国药科大学国际医药商学院,南京市,211198 |
| 摘 要： | 目的:为我国中小型医药商业企业选择发展战略提供参考。方法:分析中小型医药商业企业的经营环境及其优劣势。结果与结论:中小型医药商业企业必须明确自身的战略定位,聚焦特定市场空间,并积极贯彻合作战略,才能不断发展壮大。 |
| 关 键 词： | 医药商业 中小型企业 发展战略 |
| 文章编号： | 1001-0408（2007）34-2641-03 |
| 收稿时间： | 2007-08-03 |
| 修稿时间： | 2007-11-15 |
Development Strategies for Small and Medium- size Pharmaceutical Commercial Enterprises |
|
| MAO Ningying,MENG Qingcai,SUN Wentao. Development Strategies for Small and Medium- size Pharmaceutical Commercial Enterprises[J]. China Pharmacy, 2007, 18(34): 2641-2643 | |
| Authors: | MAO Ningying MENG Qingcai SUN Wentao |
| Affiliation: | 1.International Pharmaceutical Business School, China Pharmaceutical University, Nanjing 211198, China;2.School of Business Nanjing University, Nanjing 210093, China |
| Abstract: | OBJECTIVE:To recommend the development strategies for small and medium-size pharmaceutical commercial enterprises. METHODS: We analyzed the development and change of the macro-policies and industrial surroundings and discussed different strategies available for small and medium-size pharmaceutical commercial enterprises. RESULTS & CONCLUSIONS: Among those suitable strategies, which include scale enlargement, service differentiation, and countryside & community market expansion etc, small and medium enterprises should choose different kinds of strategies according to their special characteristics. Meanwhile they should incessantly enhance their real strength and spare no effort to cultivate their own competitive advantage to seek survival and development. |
| Keywords: | Pharmaceutical commerce Small and medium-size enterprises Development strategies |
| 本文献已被 维普 万方数据 等数据库收录！ | |