| 基于医院呼叫中心的客户关系管理(CRM)系统的案例分析 |
| |
| 引用本文： | 郭盛芳,王晓安. 基于医院呼叫中心的客户关系管理(CRM)系统的案例分析[J]. 中国医疗器械信息, 2011, 17(12): 47-49 |
| |
| 作者姓名： | 郭盛芳 王晓安 |
| |
| 作者单位： | 1. 首都医科大学经管中心,北京,100069
2. 首都医科大学宣武医院,北京,100053 |
| |
| 摘 要： | 本文通过对两例成功运用CRM医院呼叫中心的实例进行分析,探讨了在医院实施基于医院呼叫中心的客户关系管理(CRM)系统的前景。并提供了一套基于医院呼叫中心的CRM系统的设计方案。
|
| 关 键 词： | CRM 医院呼叫中心 |
The Cases Study for the Customer Relation Management System Based on Hospital Call-center |
| |
| GUO Sheng-fang,WANG Xiao-an. The Cases Study for the Customer Relation Management System Based on Hospital Call-center[J]. China Medical Devices Information, 2011, 17(12): 47-49 |
| |
| Authors: | GUO Sheng-fang WANG Xiao-an |
| |
| Affiliation: | GUO Sheng-fang1 WANG Xiao-an2 1 The Management Center of Capital Medical University(Beijing 100069) 2 Xuanwu Hospital of Capital Medical University(Beijing 100053) |
| |
| Abstract: | To study the two successful cases about the custoraer relations management system based on hospital call-center, we discuss it＇s future, and provide a kind of design plan for CRM based on hospital call-center. |
| |
| Keywords: | CRM Call-center |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
