| 浅谈现代医院的服务营销 |
| |
| 引用本文： | 李福同,潘欣. 浅谈现代医院的服务营销[J]. 安徽卫生职业技术学院学报, 2008, 7(5): 1-2 |
| |
| 作者姓名： | 李福同 潘欣 |
| |
| 作者单位： | 太和县中医院,安徽,236607 |
| |
| 摘 要： | 服务营销在医院市场化营销中占有很重要的地位,医院管理和经营者只有高度重视“服务营销”,逐步完善各项医疗服务,实行“院前、院中、院后”一条龙服务管理,方能在医疗改革大潮中立于不败之地。
|
| 关 键 词： | 服务营销 人性化 知识化 家庭人文化 |
On Services Marketing of Modern Hospitals |
| |
| LI Fu-tong,PAN Xin. On Services Marketing of Modern Hospitals[J]. Journal of Anhui Heaith Vocational & Technical College, 2008, 7(5): 1-2 |
| |
| Authors: | LI Fu-tong PAN Xin |
| |
| Affiliation: | (Traditional chinese Mediune Hospital of Taihe County, Taihe 236607,Anhui) |
| |
| Abstract: | services' marketing is significant to the hospital marketing. Hospital administrators and operators should value services marketing, perfect various medical services, and implement one package service of pre-hospital, in-hospital, post-hospital. Only in this way can the hospital remain invincible in the dramatic medical reforms. |
| |
| Keywords: | services marketing people-oriented better-educated culture-enriched |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
